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There is no part of the world that can completely escape the dictates of the fashion industry and South African clothing is certainly no exception. Yet this country is unique and boasts its own distinct flavor when it comes to what people wear. Of course, everybody wants to be fashionable yet locals often opt for comfort above all.

The climate of the country plays a very big role in what people wear. Summers can be very hot and winters are generally mild, especially when compared to the extreme cold typically experienced in the Northern hemisphere. Apparel therefore ends to be manufactured from lightweight materials and even winter dress would be considered totally unsuitable for wear in Europe and the USA.

Another major influence is the fact that the RSA is home to a wide variety of cultures. Many cultures have their own traditional costumes and these are worn with pride at all kinds of occasions. It is not uncommon to attend an event wear the dress varies from long flowing robes to prim and proper pinstriped suits.

The RSA is not isolated from the rest of the world and international fashions quickly find their way to the country. Local designers are also quick to release new ranges that reflect global fashions. In many cases, however, the influence of local cultures is subtly mixed with international designs, thereby creating a unique look.

While many South Africans are conscious of international trends and enjoy being stylish and fashionable themselves they do not always become slaves of the current trends. There are many examples of international trends that actually originated from this country. The rich cultural and traditional dress has been the main impetus behind several world renowned designer series.

The South African clothing industry is under severe pressure due to cheap imports from the east. The quality of locally produced products is excellent, but manufacturers often struggle to compete. A large percentage of the population is poor and mainly makes their purchasing decisions based upon price.